Where we started
Buying children's clothing online creates predictable uncertainty: comfort, fit, colour and exchange. We treated the page as a pre-purchase conversation rather than a catalogue entry.
What we built
- A product, price, offer and CTA visible early.
- Structured fabric and care information.
- Multiple visual angles with labelled details.
- A sizing table with a reminder to measure where possible.
- Delivery, exchange and ordering steps before checkout.
How impact should be verified
Through order completion, sizing questions, cancellations and exchanges—not visual preference alone.
Evidence note: this story describes the problem, reasoning and visible interface outputs. It makes no revenue, conversion or financial claim because verified performance data was not supplied.
