Interface-documented work story

Football Analytics SaaS: from match data to a coaching decision.

We translated a match-analysis concept into a product flow covering teams, players, live events, camera input, ratings and review.

SectorSaaS · sports tech
UsersAcademies, coaches and analysts
RoleProduct leadership and operating UX
EvidenceLogin, team, match and report interfaces

Where we started

The product had to do more than display post-match statistics. An academy needs teams and players, live event capture, saved state, ratings and a report a coach can interpret.

What the prototype demonstrates

  • Account access and team management.
  • A live match interface with clock, score, players and camera workflow.
  • Player ratings that explain the score.
  • Best-player-by-position and match ranking views.

Responsible AI role

AI can assist analysis and summarisation, but the interface should expose the reasoning and allow specialist review instead of presenting an unexplained verdict.

Evidence note: this story describes the problem, reasoning and visible interface outputs. It makes no revenue, conversion or financial claim because verified performance data was not supplied.