Demand quality
Lead volume can be high while a large share is a poor fit for the offer.
Interactive Tool
What could revenue look like if conversion changed?
Enter four numbers to build a quick mathematical scenario. The tool is for initial diagnosis—not a forecast or guarantee.
LeadsConversionAverage SaleScenario
Revenue gap in this scenario$15,000$20,000 → $35,000
How to use it
Change the assumption. Then test reality.
The calculator multiplies leads × conversion rate × average sale value. The difference between rates is only a mathematical scenario—not a forecast of future performance.
01Use actual inputsDo not enter aspirational numbers as if they describe the current state.
02Test smaller scenariosA one- or two-point conversion improvement may be more useful than an unrealistic jump.
03Identify where improvement could come fromResponse speed? Qualification? Attendance? Proposal? Follow-up?
The equation
The math is simple. The diagnosis is the hard part.
The same numerical gap can come from very different causes. We do not treat “conversion lift” as a button; we identify the stage that can realistically be improved.
Response and follow-up
The opportunities may be qualified while response speed or follow-up remains inconsistent.
Decision conversion
The opportunity may reach a meeting and then stall at proposal or close.
From scenario to diagnosis
Found an interesting gap? Do not assume the cause.
Bring your current numbers to the diagnosis call and identify which transition deserves attention first.